Our story · Founded 2016 · Singapore
Rooted in nature
CLYNN By Nature was founded by Lynn Yap — a cosmetic chemist with over 20 years of expertise in the personal hair care industry. After years of research working for multinational companies, she discovered that most scalp and hair loss problems were caused by allergens hidden inside the very products meant to treat them. So she built something better.
Our mission
We believe that safe, effective scalp care should be accessible to everyone. Our mission is to make clean beauty a reality — not a compromise. Every product we create is formulated without parabens, drugs, steroids, or allergens. Every ingredient earns its place, backed by proven science and patented technology. Our long-term goal is to become the go-to brand for quality, sustainable personal care products globally — starting from Singapore, where the unique demands of tropical climates and urban lifestyles shape everything we formulate.
Our three commitments
01
Free from parabens, sulphates, allergens, drugs, and steroids. Natural active ingredients only — no shortcuts, ever. Safe for daily long-term use from age 4 upwards.
02
Every formula is built on proven research and patented technology. Beautiful packaging means nothing without efficacy — every claim is tested and every ingredient justified.
03
Ongoing research to provide sustainable solutions for personal care. Eco-friendly ingredients and packaging — because what's good for your scalp should be good for the planet.
The beginning
Lynn Yap spent over two decades formulating hair care products for multinational corporations. From the inside, she saw something troubling: the very products marketed to treat scalp conditions were often the cause of them. Undisclosed allergens, harsh chemicals, formulas never designed for tropical climates. The catalyst came when a friend who owned a hair salon called: his staff were developing rashes on their hands from repeated contact with shampoos. Lynn investigated — and confirmed the cause was allergens in the professional products they were using. At 51, she left the corporate world to do something about it. CLYNN By Nature was formulated in Singapore in 2015 and launched in 2016 — a brand where clean beauty is not a trend, but the founding principle. The discovery that changed everything “Being in the raw materials space, we are very careful and mindful of the safety of ingredients and the impact of impurities. In the past, companies never understood the importance of scalp care. Scalp was silent. Then the industry changed — it became less about silky soft hair and more about hair loss prevention.” — Lynn Yap, Founder, Clynn By Nature · Cosmetics Design Asia
Milestones
2015
Brand formulated in Singapore
Using only organic ingredients, the initial hair and scalp care formulations are developed — harnessing innovative technology to promote scalp health, prevent hair loss, and repair damaged hair.
Founding
2016
Official launch to the Singapore market
Lynn Yap leaves a successful corporate career at 51 to launch Clynn By Nature. Hairdressing allergen research from 1898 to present informs the brand's safety-first approach to ingredients.
Launch
2018
Her World magazine feature
Recognised among inspiring female business founders. Nishino Pharmacy at Ngee Ann City and Shaw House becomes a key retail partner, expanding reach along Orchard Road.
Media & retail
2019
Made in Singapore Award for Personal Care
Scalp Tonic 01 recognised for producing highly visible results in as little as 3 weeks, restoring hair to fuller thickness in 10 weeks. Featured in Cosmetics Design Asia. NUH Pharmacy approval secured.
Award & medical
2021
5th anniversary & COVID resilience
Growing through a COVID-struck year — expanding the product range and international reach. Profiled by SG Lifestyle and Anisa Johnny Consulting. Brand moves further into e-commerce.
Growth
2026
Global expansion begins
New website rebuild, worldwide shipping programme, and a renewed mission to bring clean, science-backed hair care to every climate and every market.
Global
What we believe
Clean beauty is non-negotiable
We never use parabens, sulphates, drugs, steroids, or allergens. Not because it's trendy — because we've seen first-hand what these chemicals do to the scalp. Every ingredient is chosen for safety and efficacy, in that order.
Science over marketing
We are a chemist-led brand. Every claim is grounded in evidence. We don't sell promises — we sell formulas that have been researched, tested, and refined over decades of professional experience.
Tropical climate intelligence
Most international hair care brands ignore Singapore's climate. We built our formulas for heat, humidity, air conditioning, and urban pollution — the specific stressors that accelerate scalp problems here.
Accessibility matters
Healthy hair care shouldn't require a doctor's prescription or a luxury budget. From our $3.50 trial sizes to our refill programme, we make clean beauty reachable — not aspirational.
Long-term thinking
We formulate for sustained results, not quick fixes. Our products are designed for daily long-term use with no side effects — because hair health is a lifelong commitment, not a seasonal trend.
Customer connection
The advantage of moving to B2C is that I am more connected with the consumer, and I learn about the issues they face." Every product development decision is shaped by real feedback from real customers.
The science
Our products are built on a foundation of proven science and proprietary technology — specially formulated to suit tropical climates and urban lifestyles. Every active ingredient goes through a rigorous selection process: safety first, efficacy second, and sustainability always.
DHT-blocking technology
Natural DHT inhibitors block the hormone responsible for scalp greasiness, follicle miniaturisation, and androgenic hair loss — without drugs or side effects.
Certified anti-fungal formula
Scalp Shampoo 00 carries certified anti-fungal and anti-bacterial activity, targeting the Malassezia yeast responsible for dandruff and scalp inflammation at the source.
Natural actives — fermented
Key actives undergo a fermentation process to enhance bioavailability and ensure the purest, most potent delivery of nutrients to the scalp and follicle.
Singapore-optimised formulation
Humidity, UV exposure, urban stress, and heavy air conditioning create unique scalp demands. Every formula is calibrated for these conditions — developed and tested here.
Who we are
Founder & Head Chemist
Over 20 years in personal hair care chemistry, working with multinational companies before founding Clynn By Nature in Singapore in 2016. Lynn formulates every product personally, ensuring science and nature work in perfect balance. She is the voice behind the brand — from formula to customer conversation.
R&D Team
Our R&D team works continuously to explore new natural actives, refine existing formulas, and respond to customer feedback. Every formula undergoes rigorous safety and efficacy testing before it reaches a shelf. We are always looking for something better.
Hair & Scalp Consultants
Every hair analysis recommendation is reviewed by our consultants. We don't just sell products — we solve problems. Our team is available via email and WhatsApp to provide personalised product advice, respond to orders, and follow up on results.
Our 2-minute personalised quiz matches your exact concerns to the products and routine your scalp needs — recommended by our cosmetic chemist.
Recognition
Made in Singapore Award — Personal Care
Her World Magazine
Cosmetics Design Asia
SG Lifestyle
Anisa Johnny Consulting
NUH Pharmacy Approved
Takashimaya Singapore
As seen inCosmetics Design AsiaHer World SingaporeSG LifestyleBeauty InsiderQoo10 · Lazada · Shopee · TANGS
What our customers say
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